Sustainable Brand Index® · Out now
The 2027 Outlook is here
Where sustainability is heading next year, and what it means for your brand. Free report, yours to download and share.
Sustainability's pull on what people buy has fallen across every market since 2021. We show where, and how fast.
Climate is down 12 points as a consumer priority. See what replaced it.
Deep dives on food, retail, energy and finance.
Share the 2027 Outlook
The report is free for everyone. Share the page, or use one of the ready-made messages below.
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Webinar recording
Watch the launch webinar
Recorded Thursday 10 September 2026. A 45-minute session on what changed in consumer sustainability and what it means for brands in 2027, including the questions from the audience.
Hosted by Erik Elvingsson Hedén, founder of Sustainable Brand Index.
See where your brand stands today
The Outlook looks ahead. The 2026 rankings show where brands are now.
After the Outlook
Turn the 2027 Outlook into your own 2027 plan
The Roadmap Workshop is a half- or full-day working session in October–November that maps the Outlook trends onto your brand's SBI position and produces a prioritised action plan before budget season closes.