The Intelligence Tool forData-Driven Sustainability Strategy
Accelerate your diagnosis phase and de-risk Commercial Due Diligence with Europe's largest independent sustainability dataset.
Three core workflows
Designed for high-stakes advisory
Three core workflows where our data creates decisive competitive advantage
- 01
Commercial Due Diligence
Instantly identify if a target company is a 'Sustainability Laggard' or 'Leader' compared to its competitive set.
- 02
Corporate Strategy & Transformation
Contrast a client's internal ESG performance with external consumer perception to identify communication gaps or operational disconnects.
- 03
Portfolio Management
Visualize an entire client portfolio in one view to identify which brands are 'stars' and which are dragging down the group's reputation.
What you get
Our intelligence modules
Three complementary perspectives for comprehensive sustainability strategy
Brand Insights
Deep dive into sustainability performance and perception trends. Track how any brand is perceived by consumers over 16 years.
5 Markets • 1,600 Brands • 16 Years
Consumer Insights
Understand attitudes, behaviors, and what drives sustainability choices. Segment by demographics, values, and purchase behavior.
Behaviours • Attitudes • Priorities
Industry Insights
Compare performance and consumer expectations across different industries. Identify hygiene factors vs. differentiation opportunities.
36 Industries • Hygiene vs Differentiation Factors
See it in Action
Click any image to expand. Explore our three intelligence modules.
Dashboard overview with brand performance metrics
Performance vs. prioritization analysis
Custom parameter explorer for competitive positioning
In practice
Strategic applications for consultants
How leading consultancies leverage our data
Commercial Due Diligence
De-risk sustainability positioning in M&A
Risk Assessment
Evaluate target's consumer perception vs. ESG claims
Brand Resilience
16-year track record reveals authentic positioning
Valuation Support
Quantify sustainability brand equity
Gap Analysis
Identify perception gaps before acquisition
Investment Prioritisation
Data-backed recommendations for value creation
KPI Setting
Establish measurable sustainability targets
Corporate Strategy & Transformation
Guide strategic sustainability positioning
Portfolio Management
Optimize brand portfolio sustainability positioning
Cross-Market Strategy
Compare perception across Nordic markets
Competitive Intelligence
Track how competitors are perceived
Consumer Targeting
Identify sustainability-conscious segments
Communication Strategy
Align messaging with consumer expectations
Progress Tracking
Monitor perception changes over time
Engagement Models
Licence terms depend on scope, markets and how you'll use the data with your clients. Tell us what you're planning and we'll price it.
SBI Access Annual License
Scope: all industries, all markets, twelve months
- Unlimited look-ups in SBI data from your own AI tools
- The four consumer personas to interview in our tools
- Usage rights for client deliverables, pitch decks and thought leadership, with attribution
- The personas stay in SBI's tools
Why choose: Standing access, one annual agreement
SBI Access
Scope: our data inside your own AI assistants
- Use: query rankings, brand scores and consumer insights straight from ChatGPT, Claude or Cursor
- Works with any MCP-compatible AI tool
- No exports, no scraping – always the current data set
- Credit packs: 1 credit = 1 brand, 1 market, 1 year. Unlimited access in the Annual License
Why choose: Speed for analyst-heavy teams
One annual agreement, €15,000 per year, covering every client project you run on our data.
Plug the Sustainable Brand Index into your AI agent
Our MCP (Model Context Protocol) server lets ChatGPT, Claude, Cursor and other AI tools query our rankings, brand scores and consumer insights directly. No exports, no scraping.
- 1,600+ brand scores across 5 markets, 2011 to 2026
- Works with any MCP-compatible AI assistant
- Credit packs, and attribution in anything you publish
Success Story
Lidl Sweden
The Challenge
Foreign brand with low prices, facing poor perception of quality and sustainability among Swedish consumers.
The Approach
Target value-oriented progressive consumers with authentic sustainability initiatives and transparent communication.
The Results
- Transformed from 'Sustainability Laggard' to 'Sustainability Performer'
- 50% market share increase (2016-2022)
- Significant improvement in consumer trust metrics
What Our Partners Say
"The Sustainable Brand Index™ team provides us with sound insights and holistic analyses. They are well informed on sustainability, and our report brings great value to our strategic planning and communications."
Nordic Insight Director
McDonald's
"We decided that partnering up with Sustainable Brand Index was without a doubt the best option. They hold expertise in sustainability and consumer research that we really value and they are the ones who can offer the in-depth insights we are looking for."
Customer Experience Manager
Telia Company
Ready to strengthen your practice?
Let's discuss how Sustainable Brand Index can add value to your consulting work.
Questions? Email erik.heden@sb-insight.com
Common questions
Trusted by Leading Brands
Join these industry leaders already using our sustainability insights
